Who We Are
In March 2020, as the world grappled with the harsh reality of COVID-19, what began as a chance connection among strangers from vastly different backgrounds felt nothing short of a cosmic intervention. United around a single, unwavering goal: to give back to the community in a time of unprecedented crisis.
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It quickly became clear that one of the most urgent needs lay within Singapore’s migrant worker community. The pandemic had exposed deep vulnerabilities—necessitating immediate, multi-layered support to protect the well-being of thousands.
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Our goals were modest but realistic. We knew every effort, no matter how small, could make a difference—though it often felt like no amount was truly enough. What we could promise ourselves, however, was to show up—every single day—with one simple pledge: to bring relief and hope, one smile at a time.
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Five years on, our mission continues with greater clarity. What began as a crisis response has become a lasting commitment to serve those in deeper need—with the same unwavering desire to look beyond ourselves.
THREE PILLARS
ESSENTIALS
EDUCATION
ENTERTAINMENT
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Essentials : we mobilize to provide for their basic needs, including toiletries, food, and care packs, offering comfort and dignity
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Education : work to support vocational training, drive awareness campaigns, and improve access to useful resources, empowering individuals to thrive
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Enjoyment : lead initiatives that create joyful and inclusive experiences, such as group outings to parks, interactive games, and cultural celebrations. These moments foster connection, uplift spirits, and build lasting memories.
Why Migrant Workers?
We’re often asked, “Why focus on migrant workers when so many organizations are already supporting them?” Our response is simple: the need is still far greater than the support available.
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Singapore is home to over 1 million migrant workers — our efforts are just a drop in the ocean. While the pandemic affected all of us, migrant workers have been among the most deeply impacted. Far from home and family, facing constant uncertainty, many experienced rising levels of anxiety and isolation.
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We believe that if we can offer even a small measure of comfort — something that helps them feel seen, supported, and a little less alone — then our work has real meaning.
We Are Registered!
​We operate on transparency and trust — every dollar donated is accounted for and directed to frontline efforts.
Contributions are collected via DBS account which is registered under the entity “Mad About Giving Pte Ltd.” (UEN: 202103282N)
We are audited 100% annually by a Singapore registered auditor.
Important Note:
MAG is not an IPC-registered charity, which means donations are not tax-deductible.
However, all contributions are used directly for our welfare initiatives.
About Us
We are a lean, yet effective team and also rely on kind-hearted volunteers who join us in our various drives and initiatives. We all work pro bono for MAG.
Madaboutgiving Pte Ltd was co-founded by Monica Chatterjee and Purvi Avari. They are both professionals with full-time jobs and families. ​Whilst Monica studied Finance and is a Banker, Purvi studied Branding & Marketing and is a seasoned Marketing professional.
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Monica continues to live & work in Singapore whilst Purvi relocated to Dubai. ​Both of them are strong believers of “Paying it Forward”. MAG has been set up with the sole objective of bringing some joy into the lives of thousands of migrant workers who live & work in Singapore.
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Our social media presence is handled by Ms Anushka Puri, who has been supporting us tirelessly since she was a student at NUS in Singapore. Anushka has also helped us drive some key initiatives.
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Our auditor is Mrs Anuja Saraf, a Singapore Certified Chartered Accountant, who lives and works in Singapore. She, with her firm audits our accounts annually, pro bono and we are really thankful for that.